In the early stages of the COVID-19 pandemic, the owners of a start-up cosmetics company saw a void in the marketplace for much-needed hand sanitizer that was increasingly in short supply.
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The beauty industry is buzzing, with prestige beauty sales rising and heritage brands expanding into new channels and markets. Financing these businesses requires a lending partner that recognizes the natural ebbs and flows of the industry and the ability to see the bigger picture and stories beyond the financials.
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