Andrew Barone Reports on The Lead's Spring 2022 Ones to Watch
Dare To Roam creates innovative antimicrobial backpacks and accessories made for roamers. The company was conceived in partnership with Grammy-nominated R&B artist Ciara and H&S Labs, an incubator responsible for building mindful brands. Dare to Roam’s product line offers consumers stylish travel gear that protects against the growth of harmful germs, mold, and fungi, a must-have in our new COVID-conscious world.
According to Dare to Roam founder Michael Cohen, the three essential elements to succeed in this space are a great product, a great brand story, and an influential name to get you on the map.
“Partnering with Ciara was the smartest decision we could have made,” said Cohen. “She goes above and beyond in terms of her availability, ideation process, and creative input. As a businesswoman and world-renowned talent, her perspective and experiences are cutting-edge and unmatched.”