ROSENTHAL'S SYDNEE BREUER DISCUSSES WHERE FASHION BUSINESSES SHOULD FOCUS FOR SMART ECONOMIC RECOVERY

With the world turning over a new, progressive leaf following the COVID-19 pandemic, optimism seems to be on the trend calendar for 2021. As vaccines are distributed to more people, extreme measures of caution are beginning to dissipate as the general public exhibits an increased feeling of safety.

Economists have forecasted a strong final half of the year, which will welcome in an era that some financial experts predict will be the second occurrence of the Roaring Twenties, with consumers set to begin buying again. Within the apparel industry, from retail to manufacturing, there have been many investments made to prepare for a post-pandemic market with brands securing financing in anticipation of growth, new factories opening to fortify domestic manufacturing and brands being positioned for initial public offerings. 

With restrictions on gatherings continuing to ease, coupled with the confidence afforded by widespread vaccine distribution and a longing for normalcy following a year of distancing and isolation, consumers are ready to enjoy the simple pleasures of life again, which means fashion businesses must be prepared. As the apparel industry continues to heal, we asked financial-industry experts: In what areas of their operations should fashion businesses focus for smart economic recovery?