Andrew Barone Interviews Cuts Clothing, Splits 59 and The Normal Brand for the Winter Edition of The Lead's Ones to Watch

Cuts Clothing was born in 2016 when office dress codes were transitioning yet it was impossible to find a t-shirt with a comfortable athletic feel that was acceptable for both work and after-hours wear. Ad agency employee turned apparel brand founder Steven Borrelli created this One-to-Watch to fill that void. Five years later, Cuts is now the largest manufacturer in its category and sees itself as the first “sports-leisure” brand owning the workplace. They are even on track to hit 9-figure revenues this year.

In addition to its core collection, Cuts has a Friday drop that is consistently a success. “We sell out every week and it gives our customers a chance to get excited for unique products and colorways that are part of a small batch run,” said Borrelli. “These special drops allow us to take calculated risks.”